The G.I. Joe

Our love for 80s cartoons (which we would argue is the best era of cartoons) knows no bounds. One of our favorite series isĀ  G.I. Joe. Commissioned by Hasbro to help sell more toys, the G.I Joe: A Real American Hero series was created by Marvel Productions about a group of highly trained U.S special missions force that had the sole purpose of defending human freedom against Cobra, a ruthless terrorist organization determined to rule the world. Ask any 80s kid and they will definitely remember the catchy G.I. Joe tune that was the cartoon’s intro.

In the series, Duke is a field commander of the G.I Joe team that is known for leading by example and regularly jumping into the trenches with his fellow comrades. He embodies the great quote we love by John Maxwell; ” A leader is one who knows the way, goes the way and shows the way.”

The pixel camouflage pattern on our Duke sock is an updated aesthetic that combines fashion with a dash of military vibe through the muted green and pastel color blocks. An interesting fact on pixel camo – Over the last 20 years, armed forces around the world have embraced pixelated camouflage over traditional camouflage patterns because they are much more effective in helping soldiers blend into the environment both up close and at distances. Tests have shown that it took 2.5x longer to spot a soldier wearing pixelated camouflage over one wearing traditional camouflage fatigues.

 

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